Data speaks, We listen

About Us

BJ CONSULT, a gateway to Africa is composed of 7 companies specialized in Marketing and Sectorial studies, independent and private established in each one of the 3 countries of the Maghreb region (Morocco, Algeria and Tunisia) and the rest of the African continent. Our reach covers the whole continent starting from its in tip in the Maghreb to South Africa with a hub of offices in Senegal and the Ivory Coast.

A Joint Venture with a major French group keeps our team up to date with cutting edge technologies and methodologies. This joint-venture allows to cover your research needs via our trusted partners anywhere in the world.

Our Vision

to grow into regional leader in Market research, consultancy and innovative analytical solutions.

Our Mission

to be devoted to client satisfaction with undeniable superior quality output through a higher level of in-depth consultancy and analysis while remaining committed to cost-efficiency, reactivity and flexibility.

Our Values

Devotion: We are devoted to high quality and ethical standards, meeting and exceeding client satisfaction and needs, the best interest of our teams at every level from field to analyst to management.

Legacy: Staying faithful to our roots and the legacy build by our two founders which keeps BJ Group at its core a family business that grows without letting go of its DNA based in solidarity, strong bonds, skills transference and team elevation.

Resilience: Our ability to adapt quickly and face disruptions while securing the continuity of the work, the BJ brand, the people and the assets. BJ’s resilience is organizational, operational, technological and in the resilience of its staff.

Synergy: The power of distinct groups of skills working together to achieve a much greater output. On an external level it leads to hybrid methodologies for our clients and on an internal level it makes teamwork complete each other complimentary

Integrity: High ethical, honest and moral practices that define the way we collect, store and analyze data as well as the consistent fair approach we have to management and accountability.